Daily Friend Email Advertising

The Daily Friend is South Africa’s fastest-growing, classically liberal news site. Our community of email subscribers is growing fast, with more and more people looking for news, analysis and opinion #InNoUncertainTerms.

Date last updated: 21 July 2021

Daily Friend Website and Mailing List

To date, in 2021 the Daily Friend has had an average readership of 30 310 per week. Since upgrading our site in November 2019, we have reached over 1,36 mil readers.

In the past six months, an average of around 107 637 people receive our daily email.

Email Advertising Details and Pricing

We send out six emails every week – one every weekday and on Sundays. We have two available advertising spaces.

Details & Rates
  • Ads must be 570 px x 90 px. Ads must be provided by the advertiser.
  • Pricing is based on a ‘Cost per Impression’ (CPM) rate of only R35 per 1000 impressions. An impression is equivalent to an email being opened. At the current CPM, the following rates (including VAT) apply:
Length of campaign (days)1 to 5 Days* *Rate per day1 week (6 Days)2 weeks (12 Days)3 weeks (18 Days)4 weeks (24 Days)
Discount N/A-5%-10%-15%-20%
Price (ZAR)803,084577,549155,0713009,8416382,76


For advertising questions and queries, contact Alex Weiss: alex@irr.org.za