The Daily Friend is South Africa’s fastest-growing, classically liberal news site. Our community is growing fast, with more and more people looking for news, analysis and opinion #InNoUncertainTerms.
Key Metrics
Date last updated: April 2023
Daily Email Audience: 65 000
Average Weekly Website Readers: 14 000
Daily Friend Show YouTube Viewership (avg. per episode): 3 250
Daily Friend Show Audio Listenership (avg. per episode): 700
Audience Gender Split
Male:Female, 53:47
Audience Age
- 18 – 24: 7%
- 25 – 34: 10%
- 35 – 44: 14%
- 45 – 54: 23%
- 55 – 64: 21%
- 65+: 25%
Advertising opportunities
Daily Email Newsletter
A newsletter is sent out twice every weekday, and once on Saturday. There are two banner advertising spaces available.
Campaign Details & Rates
| Campaign Duration (days) | 1 to 5 Days* *Rate per day | 1 week (6 Days) | 2 weeks (12 Days) | 3 weeks (18 Days) | 4 weeks (24 Days) |
|---|---|---|---|---|---|
| Discount Applied | N/A | -5% | -7.5% | -10% | -12.5% |
| Price (ZAR) | 859 | 5,712.35 | 9,534.90 | 13,915.80 | 18,039.00 |
Rates exclude VAT.
Podcast Advertising
Our 30-minute podcast, The Daily Friend Show, airs live every Monday to Thursday at 13h30 on YouTube, Facebook and Twitter. It is also published as an audio-only version on all major podcast platforms.
Advertisers can take advantage of a 30-second scripted advert read by the host at the show’s start following the introduction. A link can also be included in the description of each episode on YouTube.
Campaign Details & Rates
| Campaign Duration (days) | 1 to 3 Days* *Rate per day | 1 week (4 Days) | 2 weeks (8 Days) | 3 weeks (12 Days) | 4 weeks (16 Days) |
|---|---|---|---|---|---|
| Discount | N/A | -5% | -7.5% | -10% | -12.5% |
| Price (ZAR) | 269.00 | 1022.20 | 1990.60 | 2905.20 | 3,766.00 |
Rates exclude VAT.
Packages
| Package | Emails (Mon – Saturday) | Podcast Ad Reads (Mon – Thurs) | Price (ZAR) |
|---|---|---|---|
| 1x Full Week Takeover | 6 | 4 | 6,500.00 |
| 2x Full Week Takeover (5% Discount) | 12 | 8 | 12,350.00 |
| 1x Weekday Takeover | 5 | 4 | 5,200.00 |
| 2x Weekday Takeover (5% Discount) | 10 | 8 | 9,880.00 |
Banner adverts must be provided by the advertiser (570 x 90 px).
Rates exclude VAT.
For advertising questions and queries contact info@dailyfriend.co.za.
