The Daily Friend is South Africa’s fastest-growing, classically liberal news site. Our community of email subscribers is growing fast, with more and more people looking for news, analysis and opinion #InNoUncertainTerms.

To date, in 2022 the Daily Friend has had an average readership of 15 400 per week. Since upgrading our site in November 2019, we have reached over 2 million readers.

In the past six months, an average of 92 500 people receive our daily email.

Date last updated: 25 May 2022

Email Advertising

We send out six emails every week – one every weekday and on Sundays. We have two available advertising spaces.

Details & Rates
  • Ads must be 570 px x 90 px. Ads must be provided by the advertiser.
  • Pricing is based on a ‘Cost per Impression’ (CPM) rate of only R35 per 1000 impressions. An impression is equivalent to an email being opened. At the current CPM, the following rates (including VAT) apply:
Length of campaign (days)1 to 5 Days*
*Rate per day.
1 week (6 Days)2 weeks (12 Days)3 weeks (18 Days)4 weeks (24 Days)
Discount N/A-5%-10%-15%-20%
Price (ZAR)825,135 487,088 911,3512 624,4115842,40

Podcast Advertising

Our 30-minute podcast, The Daily Friend Show, airs every Monday to Thursday, live at 13h30 on YouTube, Facebook and Twitter. It is also published as an audio-only version at 5 PM on major podcast platforms via Iono.fm and on CliffCentral.com at 5 PM, with repeats at 11 AM.

Advertisers can take advantage of a 30-second (max) scripted advert read by the host at the start of the show following the introduction. A link can also be provided that will be included in the description of each episode (on the YouTube and audio version hosted on Iono.fm).

Details & Rates
  • Scripts must be provided by the advertiser and are subject to editorial oversight from the Daily Friend prior to airing.
  • Pricing is based on a ‘Cost per Impression’ (CPM) rate of only R97 per 1000 impressions. An impression is equivalent to a podcast being played or downloaded. At the current CPM, the following rates (including VAT) apply:
Length of campaign (days)1 to 3 Days*
*Rate per day.
1 week (4 Days)2 weeks (8 Days)3 weeks (12 Days)4 weeks (16 Days)
Discount N/A-5%-10%-15%-20%
Price (ZAR)248,93945,941 792,312 539,103 186,33


For advertising questions and queries, contact Alex Weiss: alex@irr.org.za

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